Aiming to make pickleball the first sustainable sport in America, Veolia North America has forged a three-year partnership with Professional Pickleball Association (PPA).
This joint venture is designed to align with Veolia’s vision of supporting industries and organizations wishing to become more environmentally responsible.
With over 9 million active players, pickleball is rapidly becoming one of the most popular sports activities in the United States.
Through this alliance, Veolia seeks to protect essential natural resources such as water, soil, and air while promoting environmentally-friendly practices among millions of pickleball enthusiasts.
Initial Focus on Waste Collection and Water Management
Veolia will commence its sustainable journey by improving waste collection and recycling at PPA-held tournaments.
Environmentally-sound water stations will be implemented alongside measures to assess and reduce the PPA Tour’s carbon footprint.
For instance, Veolia plans to collaborate with the PPA to establish drinking water stations during each tournament stage, showcasing innovative technologies to address resource scarcity exacerbated by climate change.
This commitment ensures that sustainability becomes ingrained within the fabric of America’s favorite pastime – pickleball!
- Improved waste collection and recycling rates
- Eco-friendly water recharge stations
- Assessing and reducing the PPA Tour’s carbon footprint
The Importance of Adopting Sustainable Practices
Incorporating sustainable strategies not only helps organizations reduce costs, but it also attracts funding, sponsors, and cements long-term viability in an increasingly competitive landscape.
Large-scale sporting events like those organized by the PPA serve as an ideal platform to draw attention to global environmental and social issues – an opportunity not lost on Veolia.
Through their mutual commitment, the combined expertise of Veolia and PPA Tour will drive pickleball towards becoming a leading eco-friendly sport in America, paving the way for other sports organizations to follow suit.
A Partnership Built on Shared Values
Veolia’s extensive experience in innovation and sustainable development make it the perfect partner for the PPA Tour.
Connor Pardoe, founder and CEO of the PPA Tour, expressed his excitement about working with Veolia to boost environmentally conscious practices at tournaments across the country.
“We can’t think of a better partner with which to defend this effort,” said Pardoe. Veolia’s presence on all five continents and its workforce of over 213,000 employees enable the group to design and deploy useful solutions for managing water, waste, and energy resources. As a result, Veolia constantly aims to bring about radical transformations within various industries.
About Veolia North America
A subsidiary of the Veolia group, Veolia North America offers comprehensive water, waste, and energy management services.
These include water treatment, refuse collection and disposal, commercial hazardous waste consulting, and energy recovery. With a robust suite of diverse offerings, Veolia North America is well-positioned to support the PPA Tour in realizing its vision of a greener future.
About Carvana PPA Tour
Established in 2019, the Carvana PPA Tour serves as a battleground for determining the world’s best male and female pickleball athletes.
Top players compete in events held at world-class facilities across the United States. The tour boasts player rankings, cash prizes totaling over $5.5 million annually, and equal play and salary opportunities.
The Carvana PPA Tour also invites amateur players to participate in age- and skill-appropriate divisions. With a burgeoning community of committed athletes and fans alike, the tour encourages players to compete where the pros play.
A Greener Road Ahead
As part of their mission towards a more sustainable future, both Veolia North America and the Professional Pickleball Association are setting new benchmarks for eco-minded sports organizations across the country.
As pickleball continues its meteoric rise, these joint efforts will solidify the sport’s status as an environmentally-conscious frontrunner among American pastimes.
